Video Production Editing

Tuesday Martin Hayward from Video Insider reported Internet users are watching more videos compared to the same time last year. There has been an increase of 45%. The result of this increase is users and advertisers are looking for more unique ways to monetize their websites and blogs. One of the options is video. You don’t even need a camera these days to add video to your web site.

I have come across a very cool program that will add video to your web site and you don’t even need a camcorder. Check out Animoto There is absolutely no excuses now. This video took about 5 min to create.

So if you’re hedging your bets that your business will be the next YouTube, Metacafe, Blip.tv or even a Hulu, this is the perfect time to upload your videos and try monetizing that content.

Direct response video is a well-established, wildly successful marketing tool that is becoming main stream throughout the Internet.  Since its inception on TV 20 years ago, direct response video has sold more than $100 billion of products for entrepreneurs and small business owners and people with great ideas and vision. In 2007 Direct Response TV is had one of its best years on record. However now with the economy in a recession budgets are tighter, and advertisers are more selective in selecting the media they choose to promote their products.

Online video marketing is still growing. There is a reason for that, online video is fast becoming the most effective way to reach and connect with Internet audiences.  The direct response video is designed to bring Internet users emotionally closer to the audience. Online video is close enough to television to feel familiar to traditional marketers and advertisers.  Large fortune 500 companies are using online video to promote their products. Apple sold a million video downloads within 21 days of launching its service.  Right now, online video is still a work in progress with much of the chaos – and dreams – that the early entrepreneurs experienced in TV of the 1950s and early ’60s.

Don’t get lured into a false sense of security, because these products are incredibly successful, direct response TV is without risk. It is easy to put video on your blog or website.  Along the lines of rich media content delivery for blogs and websites, the product must match the market.  There are even products like Instant Video Generator that easily and instantly turns your emails and websites into full sensory, multimedia marketing communications tools.  We are seeing more and more pictures, audio and video being integrating and syndicated within web content.

The delivery of visual and video content is dynamic; advertising models are in flux; and marketers and advertisers have a great many places to place their bets.  DRTV is far different from general advertising and therefore offers must be positioned accordingly.

Get creative, time to crank up the volume and craft your own Internet video. Online video is fast becoming the most effective way to reach and connect with your Internet audiences.  It all adds up to this: Now is the time for Internet video.

In the advertising business one hears a lot of talk about the “three screens”: television, the Internet, and mobile devices.  These are seen as the main avenues by which advertisers can get to their intended audience.  But among these three screens, which of them dominates and gives the most benefits for an advertising video?

According to Randall Stross, major ad agencies led him back again and again to television.  “This is not only because it remains the one place where an advertiser can gather a truly mass audience for a single commercial message but because it provides what advertisers call an ‘immersive experience,’” says Stross.

Stross points out that we used to speak of reading a book as an immersive experience but now the term seems to be shorthand for video on a screen.  People are showing a clear preference for a fully formed video experience that comes ready to play on a screen, requiring nothing but our passive attention.

The average American household consists of 2.7 persons and contains 2.9 television sets, in front of which the typical American watches up to 142 hours of television monthly, according to Nielsen figures.  Internet use, on the other hand, averaged more than 27 hours monthly with 31 percent of Internet use occurring in while watching television.  People are also taking an interest in watching videos on their phones.  There are about 100 million handsets which are video capable worldwide.  Advertising videos take a great part of the videos that they watch over television, the Internet and their mobile devices.

As a result of our continuing love affair with our screens, print media has taken a hit as subscribers to print newspapers have gone missing and book publishers are wondering where readers have gone to.  Stross speculates that a tipping point has been passed in the competition between screen and screen that has been underway since the beginning of broadcast TV and now continues with video and other media.

The aforementioned statistics from Nielsen seem to indicate that people prefer the passive attention needed when engaging during a TV show or viewing a video than print and text formats.  Are people getting lazier?  Stross thinks not.  It’s just that text is now so infrequently used that people are starting to view it as a burden. Well, that may certainly be true for users in the advertising world.  A user will not make the effort to understand and read text format advertisements particularly when it is unsolicited.  A well made advertising video definitely keeps the attention of viewers more surely than a nicely turned phrase.

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