Video Production Editing

Direct response video is a well-established, wildly successful marketing tool that is becoming main stream throughout the Internet.  Since its inception on TV 20 years ago, direct response video has sold more than $100 billion of products for entrepreneurs and small business owners and people with great ideas and vision. In 2007 Direct Response TV is had one of its best years on record. However now with the economy in a recession budgets are tighter, and advertisers are more selective in selecting the media they choose to promote their products.

Online video marketing is still growing. There is a reason for that, online video is fast becoming the most effective way to reach and connect with Internet audiences.  The direct response video is designed to bring Internet users emotionally closer to the audience. Online video is close enough to television to feel familiar to traditional marketers and advertisers.  Large fortune 500 companies are using online video to promote their products. Apple sold a million video downloads within 21 days of launching its service.  Right now, online video is still a work in progress with much of the chaos – and dreams – that the early entrepreneurs experienced in TV of the 1950s and early ’60s.

Don’t get lured into a false sense of security, because these products are incredibly successful, direct response TV is without risk. It is easy to put video on your blog or website.  Along the lines of rich media content delivery for blogs and websites, the product must match the market.  There are even products like Instant Video Generator that easily and instantly turns your emails and websites into full sensory, multimedia marketing communications tools.  We are seeing more and more pictures, audio and video being integrating and syndicated within web content.

The delivery of visual and video content is dynamic; advertising models are in flux; and marketers and advertisers have a great many places to place their bets.  DRTV is far different from general advertising and therefore offers must be positioned accordingly.

Get creative, time to crank up the volume and craft your own Internet video. Online video is fast becoming the most effective way to reach and connect with your Internet audiences.  It all adds up to this: Now is the time for Internet video.

Government is resisting calls from some sectors to increase regulation in the online advertising industry.  The US Federal Trade Commission is urging the advertising industry to more meaningful and rigorous self-regulation even as it expanded the guidelines for online marketers engaged in behavioral advertising, according to a report by Grant Gross of IDG News.  FTC Commissioner Jon Leibowitz wrote in a statement that this is the last clear chance for advertisers to show that self-regulation with their advertising video can effectively protect consumers’ privacy online lest government be forced to intervene with a more regulatory approach.

The FTC released its revised behavioral marketing principles recently and critics are not satisfied with the stance the government agency has taken saying it does not do enough to protect consumer privacy. “Unknown to most members of the public, a vast commercial surveillance system is at the core of most search engines, online video channels, video games, mobile services and social networks,” said privacy advocate Jeffrey Chester, executive director of the Center for Digital Democracy.

The FTC report makes some changes to four privacy principles first laid out in 2007: transparency and consumer control; reasonable security and limited data retention; consumer consent for major changes to existing privacy policies; and affirmative consumer consent for using sensitive data for behavioral advertising video.

The FTC also clarified its stance on retroactive changes to privacy policies saying a company must keep any promises it makes with respect to how it will handle and protect consumer data.  Companies, therefore must, before using previously collected data in a manner materially different from promises the company made when it collected the data, obtain the express affirmative consent from affected consumers.

Four online marketing and advertising groups have already said they are committed to working together to develop a set of privacy principles for online advertising.  The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau have created a task force to support the FTC’s goal of a self-regulatory program, according to Gross’s report.

Despite its critics, many people want to see self-regulation work. Time will tell whether advertising videos alone will effectively balance companies’ marketing and data collection practices with consumers’ privacy interests.

Government is resisting calls from some sectors to increase regulation in the online advertising industry.  The US Federal Trade Commission is urging the advertising industry to more meaningful and rigorous self-regulation even as it expanded the guidelines for online marketers engaged in behavioral advertising, according to a report by Grant Gross of IDG News.  FTC Commissioner Jon Leibowitz wrote in a statement that this is the last clear chance for advertisers to show that self-regulation with their advertising video can effectively protect consumers’ privacy online lest government be forced to intervene with a more regulatory approach.

Government is resisting calls from some sectors to increase regulation in the online advertising industry.  The US Federal Trade Commission is urging the advertising industry to more meaningful and rigorous self-regulation even as it expanded the guidelines for online marketers engaged in behavioral advertising, according to a report by Grant Gross of IDG News.  FTC Commissioner Jon Leibowitz wrote in a statement that this is the last clear chance for advertisers to show that self-regulation with their advertising video can effectively protect consumers’ privacy online lest government be forced to intervene with a more regulatory approach.